by Andrew Koeck | Sep 8, 2022 | Blog, Media Monitoring
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with...
by Andrew Koeck | Jun 24, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media. And that’s on a good...
by Andrew Koeck | Jun 2, 2022 | Blog, Media Monitoring
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
by Andrew Koeck | Dec 10, 2021 | Blog, Media Monitoring
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...