by Andrew Koeck | Apr 16, 2018 | Executive Insights, PR Crisis, PR Lessons
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
by Andrew Koeck | Mar 26, 2018 | Executive Insights, PR Crisis, PR Lessons
From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the...
by Andrew Koeck | Jan 15, 2018 | Marketing, PR Strategy
The beginning of every year holds new promises – they’re an affirmation that we have crossed the darkest hours and hope is just around the corner. Despite the threats of nuclear war and the chaos that surrounds American presidency, we did manage to get through last...
by Andrew Koeck | Dec 20, 2017 | PR Crisis
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than...
by Andrew Koeck | Oct 11, 2017 | PR Strategy
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
