CAMBRIDGE, Mass. – March 15, 2018 – Premier media intelligence provider, Fullintel, published a media analysis report today on this year’s Healthcare Information and Management Systems Society Conference & Exhibition (HIMSS18). Held last week in Las Vegas, this year’s event drew over 45,000 attendees. With nearly 1,300+ vendors exhibiting a wide variety of technological products through almost 300 education sessions, the conference unveiled solutions to some of today’s greatest challenges in the health information and health technology spaces.
Fullintel’s media analysts covered every session on current innovations and challenges, recapping and summarizing the conference using quantitative, graphical representations. As per the report, Healthcare IT News and Healthcare Dive registered the most coverage this year, publishing 210 and 102 articles on the show, respectively. Additionally, Fullintel media analysts curated more than 7,000 stories from both traditional and social media to study the complete impact of the press pickup across multiple mediums. Stories were scored across numerous facets, such as prominence, tonality and key message inclusion. The media coverage report also includes the analysis of more than 400 million online impressions collected from various global sources.
The report highlights the top 8 exhibitors who registered the greatest impact in the media, and also includes information on top individual journalists covering the event. The analysis report also presents top quotes from industry leaders and influencers who have created the most impact this year, analyzing the sentiment of their statements.
“Human interpretation of tonality is currently the most accurate judge of sentiment” explains Fullintel Co-Founder and President, Andrew Koeck. “Our team ensures that customers receive the most valid and contextual media intelligence possible, by having dedicated analysts address the nuances that software currently cannot”.
Fullintel is a media intelligence company offering comprehensive media monitoring, event monitoring, executive news briefs, media coverage reports and competitive analysis to some of the largest organization in the world. For more details, visit https://www.fullintel.com/