What is your favorite PR guru’s opinion on the latest news that hit the industry? How do you track a particular trend in the marketing world? Simple! Subscribe to our weekly business intelligence newsletter for the latest news, insights, tips, and trends. This week’s newsletter includes:
Do You Remember Chase Bank’s Social Media Crisis That Went Horribly Wrong?
It’s hard to survive as a business without adopting social media. In fact, the public has come to expect that you engage with them on social media and mitigate a problem before it becomes a full blown crisis. But what are the advantages and disadvantages of using social media during crisis communication? And to what degree does social media impact crisis management campaign? Read the newsletter as Reputation Adviser C Pownall discusses the answers…
Social Media And Anthropology: Holding A Mirror Up To People
Since writing involves research, I am sometimes surprised by the content strewn across the web- it’s hardly ever aimed towards the intended audience. They’re almost always aimed at peers, with an I-know-it-all kind of bragging tone. No wonder most social media efforts fall flat! Read this article on Harvard Business Review about how you have to think like an Anthropologist to get more out of social media.
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