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What is Earned Media vs. Paid Media vs. Owned Media?

by Andrew Koeck | May 19, 2022 | Blog, Media Monitoring

Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile.  While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring

Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights

The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights

by Andrew Koeck | Dec 10, 2021 | Blog, Media Monitoring

Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert

Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert

by Andrew Koeck | Oct 26, 2021 | Blog, Media Monitoring

I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
Six Important Ways Fullintel Empowers PR Agencies (and Their Clients) to Do Their Best Work

Six Important Ways Fullintel Empowers PR Agencies (and Their Clients) to Do Their Best Work

by Andrew Koeck | Sep 8, 2021 | Blog, Media Monitoring

PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
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