Communicators today are just starting to understand how much data and information they need to ingest to navigate the media landscape of 2024. For leaders in Fortune 500 companies, timely and precise market insights are crucial for public relations, strategy, and corporate governance. At Fullintel, we’re harnessing the power of AI and human expertise to redefine how you navigate the media landscape.
Why AI Matters in Media Monitoring and Public Relations
The power of AI isn’t just about embracing new technology; it’s about harnessing its potential where it truly makes a difference. In the realms of media monitoring and public relations, AI shines in several key areas:
- Summarization: Quickly distill large volumes of information into concise summaries.
- Workflow Validation: Ensure the accuracy and reliability of your data.
- Data Organization: Efficiently structure and manage vast datasets.
- Programmatic Tagging and Scoring: Automate the classification and evaluation of media content.
- Enhancing Context: Provide deeper insights by understanding the nuances in the data.
What Sets Fullintel Apart?
Fullintel believes in the power of AI complemented by human expertise. While AI can process and analyze data at unprecedented speeds, human oversight is essential for ensuring accuracy, relevance, and detail. Our new services will integrate human intelligence at every step, from training AI models, supervising their outputs, and adding human services to the end of this chain. Our human-in-the-loop strategy guarantees that our clients receive the most precise and actionable insights.
Introducing AI Insights Themes and AI Topic Search
Our latest innovations—AI Insights Themes, AI Topic Search, and AI Alerts—are designed to help you learn more faster, providing the level of detail you’d expect from human-curated analyses, but at a fraction of the cost. When you need human quality precision, that’s still available— deliverables like executive news briefs need a human behind the wheel—but what about industry benchmarking, message tracking, and spill-over risk evaluations?
In the Boolean-only world of yesteryear, creating effective search instructions required mastering complex Boolean logic. With our new semantic search functions, this barrier is eliminated and will be made available for all Fullintel Hub users. Our tools automatically interpret and organize data, allowing you to focus on strategy rather than search syntax.
Negativity Bias: Value of Avoidance
Accurate measurement and coverage identification now go beyond simply finding the right keywords. Our advanced AI capabilities capture the underlying meaning and sentiment of media content, allowing us to apply sophisticated scoring mechanisms. This is where our AI Insights Themes and AI Topic Search products truly shine by offering unparalleled depth and precision.
What that depth enables is the ability to measure the value of avoidance. Instead of benchmarking based on content volume alone, you can evaluate against the issues your brand faces. It is more valuable for PR professionals to avoid bad news than generate the good, because, as humans, we tend to gravitate towards stronger and more negative emotions.
By combining cutting-edge data products from OpenAI and Groq with our human-curated data coding, Fullintel can tell a data story about why getting less press is sometimes good news.
Navigating the Age of Risk
In an era marked by increasing boycotts, protests, and public scrutiny, brands must navigate the delicate balance between public sentiment, customer satisfaction, and investor expectations. Understanding the dynamics between these groups is vital. Applying Fullintel’s Insights Themes feature helps you anticipate and mitigate risks, ensuring that your brand remains resilient in the face of multiple potential issues.
There will always be risk if and when brands engage the consuming public. But since May 2023, the prevalence in search data from Google Trends shows that interest in boycotts has increased by more than 200% since the fall of 2023.
People aren’t just angry and making comments about abandoning brands: they are taking action and speaking with their wallets (and Twitter-fingers).
A New Language for Success
The evolution of our technology is transforming how we communicate about media monitoring. We’re shifting the conversation from keywords to goals and risks, helping you achieve objectives while safeguarding your brand’s reputation.
Stay tuned for more updates as we prepare to launch these exciting new tools. At Fullintel, we’re dedicated to helping you know more sooner, while navigating the complexities of the modern media landscape with confidence.
Want to learn more about our incoming AI services? Book a consultation with James Rubec today!
