by James Rubec | Apr 10, 2024 | Blog, Media Monitoring
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against one, I call that an interest group. Brands that court controversy or earn it for whatever...
by James Rubec | Feb 15, 2024 | Blog, Media Monitoring
CEO Apologies are a powerful way to understand an issue, and interest groups. Monthly, Fullintel’s Head of Product scrubs the internet for interesting apologies and brings them with his insights. In this edition of our monthly CEO apologies round-up, we look at Meta,...
by James Rubec | Dec 13, 2023 | Blog, Media Monitoring
As Christmas approaches, it’s clear that while blockbuster movies and TV shows influence gift choices, innovative toys often outshine those tied to well-known franchises. This year, we’ve analyzed over 180 toys from top lists to uncover the most popular...
by James Rubec | Nov 16, 2023 | Blog, Media Monitoring
November is AMEC Measurement Month, and to highlight the importance of measurement, we’re looking at a number of interesting and hopefully entertaining subjects. In this first edition, we evaluate how the online artist community fought for the release of Coyote Vs....
by James Rubec | Nov 14, 2023 | Blog, Media Monitoring
Tactical Showcase Series: In this series, Fullintel’s team engages in micro-influence and targeted PR efforts and measures the success. In its first installment, Angus Nguyen, Marketing Director at Fullintel and a serious baker, used a giant cookie and Reddit to...