by Andrew Koeck | Apr 16, 2018 | Executive Insights, PR Crisis, PR Lessons
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
by Andrew Koeck | Nov 15, 2017 | PR Crisis
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...