by Andrew Koeck | Apr 16, 2018 | Executive Insights, PR Crisis, PR Lessons
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
by Andrew Koeck | Apr 9, 2018 | PR Crisis, PR Lessons
The social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The...
by Andrew Koeck | Nov 15, 2017 | PR Crisis
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...
by Andrew Koeck | Oct 11, 2017 | PR Strategy
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
by Andrew Koeck | Aug 29, 2016 | Marketing
What is your favorite PR guru’s opinion on the latest news that hit the industry? How do you track a particular trend in the marketing world? Simple! Subscribe to our weekly business intelligence newsletter for the latest news, insights, tips, and trends. This week’s...