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What is Earned Media vs. Paid Media vs. Owned Media?

by Andrew Koeck | May 19, 2022 | Blog, Media Monitoring

Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile.  While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring

By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring

Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
Fullintel Hub: Real-Time, Human-Curated Media Monitoring With PredictiveAI™

Fullintel Hub: Real-Time, Human-Curated Media Monitoring With PredictiveAI™

by Fullintel | Mar 31, 2022 | Press Release

CAMBRIDGE, Mass. – March 31, 2022 – Fullintel, a leading media monitoring and intelligence service, is proud to announce the launch of its new real-time media monitoring platform with predictive artificial intelligence capabilities: Fullintel Hub. Fullintel Hub...
White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring

Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
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