by James Rubec | Dec 15, 2022 | Blog, Media Monitoring
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would...
by Sajith S | Dec 6, 2022 | Success-stories
Helping a Global Pharma Company Implement a Successful Return To Work Strategy Through Media Intelligence The Client The client is a global pharmaceutical company, founded in 1953, with several product lines across immunology, infectious diseases and vaccines,...
by James Rubec | Dec 1, 2022 | Blog, Media Monitoring
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those...
by Angela Dwyer | Nov 30, 2022 | Blog, Media Monitoring
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms...
by Jim Donnelly | Nov 29, 2022 | Blog, Media Monitoring
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks...