Blog
The Hidden Costs (and Pain) of DIY Media Monitoring and Executive News Briefs
For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items...
The Golden Rules of PR Pitching: Tips, Tricks And Horror Stories From a Former Editor
Journalists and editors see a lot of story pitches from a lot of people. In many cases, they see so many that they have a difficult time escaping The Pitch: They’re often bombarded with story requests at lunches, sports games, and other social events (back when we...
What Fullintel Has in Common With Apple, Facebook, YouTube and HBO: Human Curation
HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s also driven by the most advanced neural network in existence – the...
Fullintel Shortlisted for 2020 AMEC Award in Crisis Comms
Fullintel is proud to announce that we’ve been shortlisted for a 2020 AMEC Award for best crisis comms measurement and reporting. Fullintel engaged its 24/7/365 crisis monitoring offering to assist a major (unnamed) public company with monitoring and reporting on a...
The Top 4 Ways to Improve ROI Through Real-Time Event Media Monitoring
It’s the evening before your organization’s big event, and you’re anxiously running a well-worn event checklist through your head one last time: Did I remember to set up credentials with the right media and influencers? Did the keynote speakers all submit their...
Four Things To Keep in Mind During Your Year-End Media Analysis Reporting
Year end is a hectic time at most organizations – office parties, extracurricular social occasions, end-of-year deadlines, budget discussions, go-forward planning and pretty much everything else all seem to happen at the same time. For PR and communications teams...
Why Timely Executive News Briefs Can Be A Lifesaver For PR Teams At Large Organizations
Staying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500 companies –...
Fullintel Staffers Earn Prestigious AMEC Media Measurement Certification
Fullintel is proud to announce that two of our senior employees, Project Manager Shefrin Shilfenna Abraham and Senior Program Manager Eswari Vasudevan, have earned the International Association for the Measurement and Evaluation of Communication (AMEC) Certificate in...
It’s Measurement Month. But How Close Are We to Effective Communication Evaluation and Measurement?
With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is now...
Be A Savvy Buyer: Read Our Media Monitoring And Crisis Monitoring Buyer’s Guide
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. These methodologies can be...
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