by Angus Nguyen | Jul 26, 2024 | Blog, Media Monitoring
We live in an age of shorter attention spans, with social media users reading headlines and skipping over the content of the articles. That’s why headline visibility is so important in 2024, and with words like “re-energized” and “renewed hope” dominating the coverage...
by Jim Donnelly | Jul 18, 2024 | Blog, Media Monitoring
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social...
by Angela Dwyer | Jul 12, 2024 | Blog, Media Monitoring
In this edition of our pharma newsletter, we explore advancements transforming the healthcare and pharmaceutical landscape. From government initiatives aimed at improving drug affordability and accessibility to technological innovations revolutionizing medical...
by Angus Nguyen | Jul 11, 2024 | Blog, Media Monitoring
Fame has a new companion, and her name is Hailey Welch. When friends ask me what PR is, often assuming it’s just about writing scripts for celebrities and spokespeople, I explain that it’s really about amplifying voices. PR training encompasses various techniques,...
by Jim Donnelly | Jul 2, 2024 | Blog, Media Monitoring
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive...
by Angus Nguyen | Jun 20, 2024 | Blog, Media Monitoring
As June unfolds, Pride Month continues to be a focal point in the media. Our earlier analysis from mid-May to early June shed light on prominent trends and critical topics. This follow-up examines the emerging conversations and developments from June 6 to June 19,...
