by Jim Donnelly | Oct 24, 2024 | Blog, Media Monitoring
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is...
by Angus Nguyen | Oct 10, 2024 | Blog, Media Monitoring
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media...
by Angela Dwyer | Oct 2, 2024 | Blog, Media Monitoring
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that...
by Jim Donnelly | Sep 25, 2024 | Blog, Media Monitoring
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the...
by Angus Nguyen | Sep 20, 2024 | Blog, Media Monitoring
Lunchly: The YouTube Power Trio’s Controversial Launch Sparks Debate Amid the current media controversies surrounding P Diddy and the US election, a uniquely online drama has taken center stage with the launch of Lunchly. This new pre-packaged meal brand, introduced...
by Angus Nguyen | Sep 12, 2024 | Blog, Media Monitoring
We’ve witnessed how pivotal moments in politics and pop culture can shape the media landscape. The 2024 presidential debate between Kamala Harris and Donald Trump provided a unique example of how media narratives unfold before and after a major event, especially when...
