by Andrew Koeck | Nov 7, 2022 | Blog, Media Monitoring
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...
by Angela Dwyer | Nov 1, 2022 | Blog, Media Monitoring
Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical...
by Andrew Koeck | Sep 8, 2022 | Blog, Media Monitoring
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with...
by Andrew Koeck | Jun 24, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media. And that’s on a good...
by Andrew Koeck | Jun 2, 2022 | Blog, Media Monitoring
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
