by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
by Andrew Koeck | Dec 10, 2021 | Blog, Media Monitoring
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
by Eswari Vasudevan | Nov 18, 2021 | Blog, Media Monitoring
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
by Andrew Koeck | Oct 26, 2021 | Blog, Media Monitoring
I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
by Andrew Koeck | Sep 8, 2021 | Blog, Media Monitoring
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
