by Andrew Koeck | Feb 13, 2017 | Marketing
For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and...
by Andrew Koeck | Jan 30, 2017 | Shows
Don’t worry if you weren’t part of the largest electronics tradeshow CES 2017. FullIntel’s media impact report will give you a deep insight of the event. Now, don’t miss this, just spare 5 minutes. The International Consumer Electronics Show (CES) held in Las Vegas is...
by Andrew Koeck | Dec 14, 2016 | Marketing
Do you remember the warning of Prof. Stephen Hawking? He warned us that “The development of full artificial intelligence could spell the end of the human race.” And to our surprise, it’s happening. People are talking that AI is more artificial than intelligence...
by Andrew Koeck | Nov 30, 2016 | Marketing
Every business is vulnerable to a PR crisis. The days of playing ostrich, hiding your head in the sand, and expecting the issue to go away – are gone. You can try, but your investors will not be forgiving or understanding you because they’ve watched what happened with...
by Andrew Koeck | Nov 9, 2016 | Marketing
One of the riskiest challenges you will ever face when planning to develop your business is undertaking your public relations activities right. In its most generic term, PR involves happenings that encourage an optimistic image and foster generosity in order to...
by Andrew Koeck | Oct 6, 2016 | Shows
The ninth edition of BioPharm America™ 2016 life science partnering event wrapped up on September 14th, 2016 in Boston with awe-inspiring success. Organized by EBD Group in partnership with the Massachusetts Biotechnology Council (MassBio), the event brought together...
