by Andrew Koeck | Jan 15, 2018 | Marketing, PR Strategy
The beginning of every year holds new promises – they’re an affirmation that we have crossed the darkest hours and hope is just around the corner. Despite the threats of nuclear war and the chaos that surrounds American presidency, we did manage to get through last...
by Andrew Koeck | Dec 20, 2017 | PR Crisis
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than...
by Andrew Koeck | Nov 15, 2017 | PR Crisis
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...
by Andrew Koeck | Oct 11, 2017 | PR Strategy
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
by Andrew Koeck | Sep 30, 2017 | Shows
Don’t worry if you weren’t part of the Healthcare Packaging Expo 2017! Fullintel’s media impact report gives you a comprehensive analysis of the event. Pack Expo is the largest packaging trade show in North America. With more than 1,500 exhibitors and thousands of...
by Andrew Koeck | Sep 19, 2017 | Shows
Solar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...
